N°5 vs N°9, Chanel wins unfair competition case against Chinese

Chanel’s iconic N°5 perfume was presumably the inspiration for Chinese fragrance producer Yiwu Story of Love Cosmetics Co., Ltd. (SLC), N°9 perfume.

N°5 vs N°9, Chanel wins unfair competition case against Chinese lookalike perfume

On April 16, 2020, the Shanghai Pudong New District People’s Court ruled for New Balance Trading (China) Co., Ltd. (新百伦贸易（中国）有限公司, hereinafter New Balance) against Niu Ba Lun (China) Co., Ltd. (纽巴伦（中国）有限公司, hereinafter, New Barlun), awarding 10.8 million RMB (about $1.53 million USD) for unfair competition. Fujian-based New Barlun is an athletic apparel and shoe manufacturer having a slanted N logo on their products. Both products and logo are similar to New Balance’s. Massachusetts-based New Balance Athletics, Inc. is an American

New Balance Scores Chinese Unfair Competition Victory Against New Barlun - China IP Law Update

Chanel loses European court fight in trademark dispute with Huawei

Chinese Skincare Brand Accuses Chanel of Unfair Competition

After years of confrontation, Chanel lost a trademark dispute with Huawei. The European Court ruled on April 21, 2021 that Huawei’s trademark does not constitute trademark infringement against the luxury brand Chanel, and there is no similarity between the two logos.

Chanel loses in trademark dispute with Huawei

The ruling is offering hope to other foreign companies operating there.

New Balance Wins Huge Trademark Infringement Case in China

Chinese netizens said Chanel was deliberately trying to tarnish Huawei’s global reputation during a trademark dispute won by Huawei.

Mocking jubilation on Chinese social media as Chanel loses trademark dispute to Huawei

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