Chanel buys up more jasmine fields to safeguard famous No. 5
The luxury group said it had bought up an extra 10 hectares of land, adding to the 20 hectares it already exploits in partnership with a local family near the town of Grasse, known for its surrounding flower fields.
Chanel buys up more jasmine fields to safeguard famous No. 5
Chanel buys up more jasmine fields to safeguard famous No. 5 - BusinessWorld Online
PEGOMAS, France: Wary of disappearing flower crops used in its best selling perfumes, fashion and beauty firm Chanel has bought up more land in southe
Chanel buys up more jasmine fields to safeguard famous No. 5
Wary of disappearing flower crops used in its best-selling perfumes, fashion and beauty firm Chanel has bought up more land in southern France to secure its supplies of jasmine and other varieties, harvested by hand in a delicate annual ritual. The luxury group said it had bought up an extra 10 hectares of land, adding […]
Chanel buys up more jasmine fields to safeguard famous No. 5 - Daily Times
Travel with Citizen Femme and Patty Searle to discover the magic of the Jasmine harvest in Grasse, the world's fragrance capital, where Chanel No.5 is made.
Chanel No.5 – Discover A Magical Jasmine Harvest -Citizen Femme
Chanel No 5 Parfum Chanel perfume - a fragrance for women 1921
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There's a metric circulating on the internet that a bottle of Chanel No. 5 is sold every 30 seconds. The number, if true, is not grabbed from outer space- Chanel's signature fragrance is the best-selling perfume of all time. The perfume launched in 1921, and there's an understandable question of whether its endurance is due to Chanel's unprecedented global position as the ultimate producer of aspirational luxury goods, or whether the fragrance would equally succeed if housed in an unrecognizable bottle under a different name. Millennials who are considering purchasing a luxury perfume have to wonder whether a scent they associate with their grandmother is still current, or will make them ooze the dreaded "old lady" stink. And, even if the scent has remained relevant after 95 years, what's the point of investing in a fragrance that so many others wear? For answers to these questions, I have copied and pasted excerpts from the excellent book Perfumes the Guide by Luca Turin and Tania Sanchez
CHANEL NO. 5: Brand vs Beauty
A review of a "younger" variation on No 5.
Chanel No 5 L'Eau : Fragrance Review
Chanel Perfume Bottles: Chanel No. 5 by Chanel c1921
Uncovering the family values at the heart of Chanel's jasmine harvest
Chanel No 5 Eau de Parfum 100th Anniversary – Ask For The Moon Limited Edition Chanel perfume - a fragrance for women 2021
For centuries, southeastern Grasse has been a flower growing hub for the fragrance industry. Though regular business from luxury titans has been a lifeline for local farmers, they're finding it hard to survive in the globalized market.
Flower Farmers Hope France Keeps Its Nose For Perfume - Worldcrunch