More exclusivity, less second hand: Chanel limits purchases of small leather goods and the Classic Flap Bag and Coco Handle models
Chanel limits the purchase of one bag per customer per year
This Is Why Chanel Has Implemented a One-Bag-Per-Year Policy
Chanel Restricts Buyers to One Bag per Year - ASPIRE Luxury
Chanel Mulls Not Letting People Buy More Than Two Bags A Year
Chanel Takes on the Resale Market With One Bag per Person per Year
Successful modern luxury brands deploy a number of powerful strategies to achieve the perception of exclusivity while moving millions of units. Here’s how it works.
How Luxury Brands Sell 'Exclusive' Goods by the Millions
Did anyone purchase their second classic (whatever Chanel considers in the policy) for 22a and was told by their SA that they’re maxed out for the rest of the year? I’ve read people being told but
New Chanel Purchase Limit Policy, Page 17
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