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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

By A Mystery Man Writer
Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

For a century the brand has used the flower season after season – now director Virginie Viard has adapted it afresh with her vintage-leaning autumn/winter 2023 collection

“The camellia is more than a theme, it’s an eternal code of the House,” Viard wrote in the show notes ahead of Chanel AW23.

Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

Kristen Stewart, Chanel's Virginie Viard, and Inez van Lamsweerde Dive into the Spirit of the French House

Style Edit: Coco Chanel chose the camellia as her signature symbol 100 years ago, and now creative director Virginie Viard is paying homage with her vintage-flavoured autumn/winter 2023 collection

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