May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

By A Mystery Man Writer
May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

The perfume also solidified the Chanel brand as not just a product, but a lifestyle.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

Chanel No. 5 60 Ml. or 2 Oz. Flacon Parfum Extrait 1921

As the fragrance turns 100, Chanel’s perfumer-in-chief Olivier Polge describes<em> </em>what it takes to create and curate a classic brand

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

Smell of success: How Chanel No 5 gained a sprinkling of stardust

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

Chanel No. 5 120 Ml. or 4 Oz. Flacon Eau De Toilette 1921

PARIS -- An upcoming exhibit on Chanel No.5 explains how this particular perfume became such a global icon.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

From brand to icon: Chanel No.5 on display in Paris

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

1920s CHANEL

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

Chanel No. 5 120 Ml. or 4 Oz. Flacon Eau De Toilette 1921

From her iconic No.5 perfume to the brand’s first lipstick collection, Chanel has been innovating since the beginning.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

3 Chanel Beauty Products That Changed the Industry Forever

When Coco Chanel was creating her iconic fragrance, five was the magic number

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

Design Moment: Chanel No 5, 1921 – The Irish Times

When the Chanel No 5 perfume has repeatedly smashed expectations over 90 years, how do you make it smell truly fresh? Find out here.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

The Latest Chanel No 5 Perfume Is Refreshingly Modern - Female

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

Chanel No 5 Eau de Parfum Chanel perfume - a fragrance for women 1986

Exactly 100 years ago today, Chanel No. 5, the world's most iconic perfume, officially debuts in Coco Chanel's boutique on the Rue Cambon in Paris, France.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel

THE BIRTH OF CHANEL NO. 5