May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 - Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

The perfume also solidified the Chanel brand as not just a product, but a lifestyle.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

The iconic Chanel No. 5 released in 1921 to only a select clientele.

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

Did Coco Chanel invent the Chanel no. 5 scent, or did some chemist invent it? - Quora

May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

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May 5, 1921: Coco Chanel Debuted the First Modern Perfume, Chanel No. 5 -  Lifetime

Chanel No. 5 perfume launches