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ADVERTISING Agency: Basic Concept An advertising agency is a service business dedicated to creating, planning and handling advertising and other promotional activities for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client. Why Clients Terminate Agency Relationships (Cont’d) Understaffing and inexperienced personnel. Strategy and creative linkage unhinged. Outgrown the agency. Research scores consistently below norms. Creative arrogance. Mandated consolidation. Loose attention to budgets. S.Senthil Kumar AP/MBA ,16BA725 Advertising management.
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