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Michele Morrone Dolce & Gabbana 2023 Eyewear Campaign
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Optical practices should welcome the idea of selling high-end luxury eyewear. The bigger price tags do not necessarily scare customers away, but rather tend to lure them in. Yes, understanding your clientele, practice location, and market certainly is a huge factor in this endeavor. Providing luxury and high-end eyewear and services in your practice, however, means larger revenue and happier customers. The rewards in doing so for any optical establishment outweigh any risks and provide a superior store reputation.
Luxury Eyewear: Quality Over Quantity
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