Chanel's Fall Collection Was an Ode to the Camellia – WWD

Virginie Viard’s fall collection for Chanel was an ode to the camellia, one of the French house’s most potent emblems.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

WWD on X: Virginie Viard's @Chanel fall 2023 collection was an

Brand Creative Director Virginia Viard says in an exclusive statement that the use of the iconic House flower was intentional, as "I find it reassuring and familiar, I like its softness and its strength." The camellia is riddled throughout the collection presenting a soft, undeniable feminine aura.

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Virginie Viard Revisits the Camellia for Chanel FW23 - V Magazine

Chanel Fall 2023 Ready-to-Wear collection, runway looks, beauty, models, and reviews.

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Colossal camellias served as the ready-to-wear altarpiece for Chanel’s sparkling, bloom-inspired fall display, making them the utter protagonist of the show.

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“The camellia is more than a theme, it’s an eternal code of the House,” Viard wrote in the show notes ahead of Chanel AW23.

Chanel AW23 Pays Homage To the Camellia