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Chanel's Fall Collection Was an Ode to the Camellia – WWD

By A Mystery Man Writer
Chanel's Fall Collection Was an Ode to the Camellia – WWD

Virginie Viard’s fall collection for Chanel was an ode to the camellia, one of the French house’s most potent emblems.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

Chanel's Fall Collection Was an Ode to the Camellia – WWD

Brand Creative Director Virginia Viard says in an exclusive statement that the use of the iconic House flower was intentional, as "I find it reassuring and familiar, I like its softness and its strength." The camellia is riddled throughout the collection presenting a soft, undeniable feminine aura.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Chanel's Fall Collection Was an Ode to the Camellia – WWD

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For the Chanel Fall Winter 23 show, Virginie Viard paid homage to the House emblem, the Camellia flower in a joyful display.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Virginie Viard honors the camellia — Chanel’s iconic flower — in her Fall/Winter 2023 collection for the house. See how she incorporated the motif in the looks.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Margaret Qualley closed the Chanel haute couture show in Paris in a blush pink wedding dress, smiling under the veil of her pillbox hat.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Chanel's Fall Collection Was an Ode to the Camellia – WWD

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Camellias formed the basis of Virginie Viard’s Autumn/Winter 2023 Chanel collection, which centred and celebrated a flower that is inextricably tied to the house

Chanel's Fall Collection Was an Ode to the Camellia – WWD

Chanel's Latest Show Explored the Beauty and Meaning of the Camellia Flower

“The camellia is more than a theme, it’s an eternal code of the House,” Viard wrote in the show notes ahead of Chanel AW23.

Chanel's Fall Collection Was an Ode to the Camellia – WWD

Chanel AW23 Pays Homage To the Camellia