Here's all about Chanel's resale value, price increases, and popular styles that make Chanel one of the best investments.
Why is this Chanel bag a smart investment?
It’s funny to think back to when my admiration (and now deep obsession) for handbags really took flight. It was during my first year of college, where I dreamed of making enough money to one day buy a…
PurseBlog Asks: To Buy (or Not to Buy) a Classic Chanel Flap Bag
The secondary luxury market is a recent phenomenon attributed to changing consumer beliefs that influence their consumption process. The purpose of this study was to explain consumption behaviors of secondary luxury consumers by investigating secondary consumer beliefs and purchase intention, specifically in the context of online shopping. An online survey was created in Qualtrics to collect data. After a preliminary analysis, structural equation modeling was used to conduct a confirmatory factory analysis and to test the hypothesized relationships. The findings revealed that all consumer beliefs, including environmental, frugality, online retailing, and fashion consciousness, positively influenced consumers’ attitudes and subsequent purchase intention for second-hand luxury items from online secondary luxury retailers. This study added to the literature by utilizing the Theory of Planned Behavior framework and incorporating the secondary luxury consumer beliefs. Ultimately, the researchers were able to better understand this online secondary luxury consumer and what influences the consumer to purchase secondary luxury goods from online retailers such as The RealReal.
Sustainability, Free Full-Text
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Chanel Black Quilted Aged Calfskin Medium Chain Around Single Flap
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