Smell of success: How Chanel No 5 gained a sprinkling of stardust

By A Mystery Man Writer
Smell of success: How Chanel No 5 gained a sprinkling of stardust

As the fragrance turns 100, Chanel’s perfumer-in-chief Olivier Polge describes<em> </em>what it takes to create and curate a classic brand

One of the world’s most iconic pefumes, Chanel N0.5, celebrates its 100th anniversary this year. Like all of madame Coco Chanel's memorable creations, No.5 broke with the traditions of the time to establish a new norm. In 1921, ‘soliflores’ perfumes, or fragrances that smell like a single flower, were the industry standard. Coco Chanel wanted to…

Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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Smell of success: How Chanel No 5 gained a sprinkling of stardust

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