Denim is definitely back. While Levi Strauss, a Bavarian immigrant, was the first to bring denim to America in 1853, it was James Dean who popularized the idea of blue jeans in “Rebel Without a Cause” in 1955. Since then, the jean market has boomed across the world – in the U.S. alone, the industry […]. Denim is definitely back. While Levi Strauss, a Bavarian immigrant, was the first to bring denim to America in 1853, it was James Dean who popularized the idea of blue jeans in Rebel Without a Cause in 1955. Since then, the jean market has boomed across the world
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