A behind-the-scenes look at Chanel's iconic 11.12 bag

By A Mystery Man Writer
A behind-the-scenes look at Chanel's iconic 11.12 bag

You know the bag, even if you do not know you know the bag. It has been a wardrobe staple for decades, admired by red carpet and real-life royalty alike, from Demi Lovato and Bella Hadid to the late Princess Diana and Duchess of Cambridge Catherine Middleton.

Chanel’s new handbag campaign, entitled “The Chanel Iconic”, shines the spotlight on one of the Chanel’s forever classics: the 11.12 bag. Commonly referred to as the Chanel Flap bag, the quilted shoulder style takes the blueprint of the 2.55 bag and gives it a twist. Here is why the Chanel 11.12 bag is still the ultimate French-girl chic fashion investment.

A behind-the-scenes look at Chanel's iconic 11.12 bag

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A behind-the-scenes look at Chanel's iconic 11.12 bag

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